The Complete Industry Guide for Retail Brands Ready to Own the AI Shopping Era Introduction: The Discovery Crisis No One Is Talking About Something fundamental has shifted in how people shop. A consumer looking for "the best noise-canceling headphones under $200" used to open a browser, scroll through Google results, click a few affiliate sites, maybe check Amazon, and eventually make a decision. That journey — predictable, well-mapped, and thoroughly optimized by SEO teams —