How to Engineer Your Brand's Presence in the Age of Generative AI The rules of discoverability have changed. Search engine optimization taught us to think in keywords, backlinks, and crawl budgets. Generative engine optimization demands something fundamentally different: you need to teach AI systems how to think about your brand . When ChatGPT answers a question about your industry, when Perplexity synthesizes a buying guide, when Claude explains a complex topic in your domai